Social Media Strategy
A social media strategy is a comprehensive plan that outlines how a brand will use social media as part of their marketing. It serves as a roadmap for building a strong, consistent online presence.
At Daring Digital, we craft social media strategies that turn scrolls into sales and followers into fans. As a specialist social media agency based in New Zealand, we know that a well-defined strategy is the foundation of every high-performing account. Whether you're a small business just starting out or an established brand ready to scale, we design customised, data-informed strategies that align with your goals, speak to your audience, and cut through the digital noise. Our strategic process goes beyond “what to post”- we map out content pillars, define your brand voice, identify platform-specific opportunities, and ensure your presence delivers results across Meta, Instagram, LinkedIn, TikTok and more. In fact, brands with a documented social media strategy are 538% more likely to report success than those without one (CoSchedule, 2024). If you’re searching for a social media strategy tailored to the New Zealand market and built for long-term growth, you’re in the right place.
Each Social Media Strategy includes…
Initial Strategy Session:
A one-hour meeting to get us up to speed on your overall business goals, current competitors, audience and resources.
Audit:
Reviewing your current social media presence and results, and generating a competitor analysis.
Audience Targeting:
Create audience segments, report on potential size of targeting, as well as key message each segment will resonate with.
Objectives:
Provide a method for value-based content posts that generate outcomes. Every interaction has a clear purpose.
Content Pillars:
Creating a bespoke framework of topics/themes you will talk about to ensure variety & direction for social media & overall business goals to be achieved.
Tactics:
What marketing elements you’re going to utilise to hit your social media targets. This is where you will stand out amongst your competitors!
Channel Strategy:
What your strategy looks like on each chosen social platform, including posting frequency, targeting and content types.
Market Inspiration:
What’s working out there currently, as well as post type and design inspiration.
Content Ideas:
Bringing your Content Pillars to life with content series and campaign ideas. Includes examples and a roll out plan.
Previous clients RAVE about this section of their strategy. It connects the dots and gets them excited to start!
Success Measures:
Distilling your overall business goals into social media goals, metrics, tactics and aligned 12-month KPI’s.
… Plus more
“Christine from Daring Digital is an amazing person to work with. She has an in-depth knowledge of marketing and social media. Instead of the 95% of other "marketing professionals" who try and apply ineffective cookie cutter approaches, Christine approaches each business individually and creates effective strategies and campaigns.
We highly recommend.”
- Liam, Ascend Fit
“Christine is simply amazing. She has worked with our brand for the past three years and managed to get our social media pages from zero to hero! Christine is highly creative and generates great ideas and her attention to detail is second to none. She is such a valuable asset and I absolutely love working with her!”
- Silvia, Bayleys North Shore